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Educational
Resources

At Benchmark Financial, we aim to educate as much as advise. Here is our database of recommended books, videos, and terms to further educate yourself.

Book & Video Recommendations

Difficulty Level:

Intermediate

Winning the Loser’s Game

By

Charles Ellis

With Winning the Loser’s Game, you have anything you need to identify your unique investment objectives, develop a realistic and powerful investment program, and enjoy superior results.

Buy On amazon

Difficulty Level:

Beginner

What Color is the Sky

By

Mike Finley

This book helps the individual understand the world of investing, and simplifies the jargon/terminology of the investment world.

Buy On amazon

Difficulty Level:

Beginner

The Smartest Retirement Book You'll Ever Read

By

Daniel R. Solin

Follow the advice in The Smartest Retirement Book You'll Ever Read and you will find simple strategies to maximize your retirement nest egg.

Buy On amazon

Difficulty Level:

Beginner

The Psychology of Money

By

Morgan Housel

19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

Buy On amazon

Difficulty Level:

Intermediate

The Power of Passive Investing

By

Richard A. Ferri

Time and again, individual investors discover, all too late, that actively picking stocks is a loser's game. The alternative lies with index funds.

Buy On amazon

Difficulty Level:

Beginner

The Smartest Investment Book You’ll Ever Read

By

Daniel R. Solin

Daniel Solin cuts through the financial hype to show you exactly how to invest-with an easy-to-follow four-step plan that lets you create and monitor your investment portfolio in ninety minutes or less.

Buy On amazon

Difficulty Level:

Beginner

The Investor’s Manifesto

By

William J. Bernstein

With the current market maelstrom as a background, this timely guide describes just how to plan a lifetime of investing, in good times and bad, discussing stocks and bonds as well as the relationship between risk and return.

Buy On amazon

Difficulty Level:

Intermediate

The Little Book of Main Street Money

By

Jonathan Clements

21 Simple Truths that Help Real People Make Real Money

Buy On amazon

Difficulty Level:

Intermediate

The Little Book of Common Sense Investing

By

John C. Bogle

The Only Way to Guarantee Your Fair Share of Stock Market Returns

Buy On amazon

Difficulty Level:

Advanced

The Four Pillars of Investing

By

William J. Bernstein

The Four Pillars of Investing gives investors the tools they need to construct top-returning portfolios­­--without the help of a financial adviser.

Buy On amazon

Difficulty Level:

Beginner

Millionaire Teacher

By

Andrew Hallam

The Nine Rules of Wealth You Should Have Learned in School

Buy On amazon

Difficulty Level:

Beginner

Graduation!

By

Mike Finley

This book guides you with the transition from the world of work to the next phase of your life. Called retirement by many.

Buy On amazon

Difficulty Level:

Advanced

Common Sense on Mutual Funds

By

John C. Bogle

Bogle takes a critical look at the mutual fund industry and helps investors navigate their way through the staggering array of investment alternatives that are available to them.

Buy On amazon

Difficulty Level:

Advanced

A Random Walk Down Wall Street

By

Burton G. Malkiel

The Time-Tested Strategy for Successful Investing

Buy On amazon

Difficulty Level:

Advanced

All About Asset Allocation

By

Richard A. Ferri

Everything you need to know about how to Implement a smart asset allocation strategy.

Buy On amazon

Warren Buffett Interview

Watch on youtube

The Power of Passive Investing

Watch on youtube

Passive Investing: The Evidence the Fund Management Industry Would Prefer You Not to See

Watch on youtube

Small-Cap Value Investing

Watch on youtube

Pension fund | John Bogle | 10X Investments

Watch on youtube

Passive Investing Power

Watch on youtube

How to Create a 3 Fund Portfolio

Watch on youtube

Burton Malkiel: How to Invest

Watch on youtube

Charles Ellis: Index Revolution

Watch on youtube

Difficulty Level:

Easy

My Money Journey

By

Jonathon Clements

A wonderful collection of the personal stories of 30 people who found financial freedom. The book does a wonderful job of providing inspiration that we can all get to freedom.

Buy On amazon

Difficulty Level:

Easy

Your Money or Your Life

By

Vicki Robin & Joe Dominguez

A nine-step program for living more meaningful lives, showing readers how to get out of debt, save money, reorder priorities, and more.

Buy On amazon

Difficulty Level:

Intermediate

Your Money & Your Brain

By

Jason Zweig

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health.

Buy On amazon

Difficulty Level:

Easy

The Total Money Makeover

By

Dave Ramsey

Dave explains why debt is your enemy and how you can kick it out of your life.

Buy On amazon

Difficulty Level:

Easy

The Top 10 Distinctions Between Millionaires and the Middle Class

By

Keith Cameron Smith

A quick and easy read that will put you on the path to becoming both rich and happy - and keep you there.

Buy On amazon

Difficulty Level:

Easy

The Simple DollarThe Simple Dollar

By

Trent Hamm

A regular guy shares his story and explains how he changed his financial life.

Buy On amazon

Difficulty Level:

Intermediate

The Millionaire Next Door

By

Thomas J. Stanley

The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth.

Buy On amazon

Difficulty Level:

Intermediate

The Millionaire Mind

By

Thomas J. Stanley

Readers with an entrepreneurial turn of mind will devour The Millionaire Mind because it provides road maps on how millionaires found their niches

Buy On amazon

Difficulty Level:

Easy

The High Price of Materialism

By

Tim Kasser

Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health.

Buy On amazon

Difficulty Level:

Intermediate

Stop Acting Rich

By

Thomas J. Stanley

Dr. Thomas J. Stanley is a recognized and highly respected authority on how the wealthy act and think.

Buy On amazon

Difficulty Level:

Easy

Personal Finance for Dummies

By

Eric Tyson

From budgeting, saving, and reducing debt, to making timely investment choices and planning for the future, this book gives readers the tools they need to take charge of their financial life.

Buy On amazon

Difficulty Level:

Beginner

Now What?

By

Mike Finely

The day you get a diploma is not the end, but the beginning. That is the day you start down a path, searching for fulfillment and meaning in your life.

Buy On amazon

Difficulty Level:

Intermediate

Making the Most of Your Money

By

Jane Bryant Quinn

This best-selling guide to personal finance offers advice and strategies for investing, borrowing, meeting financial goals, and planning for retirement.

Buy On amazon

Difficulty Level:

Beginner

Get a Financial Life: Personal Finance in Your Twenties and Thirties

By

Beth Kobliner

More than ever before, people in their twenties and thirties need help getting their financial lives in order. And who could blame them?

Buy On amazon

Difficulty Level:

Easy

Debt Is Slavery

By

Michael Mihalik

Michael Mihalik describes the 10 steps he personally used to gain control of his finances and pay off a large amount of debt.

Buy On amazon

Difficulty Level:

Beginner

Financial Happine$$

By

Mike Finley

Discover how to bridge the gap between the world of money and the ultimate prize we all seek, true and long lasting happiness.

Buy On amazon

Difficulty Level:

Intermediate

Brandwashed

By

Martin Lindstrom

This book covers the tricks companies use to manipulate our minds and persuade us to buy.

Buy On amazon

Difficulty Level:

Intermediate

If I Get Hit By A Bus

By

Abby Schneiderman

Even the most disorganized among us can take control of our on- and off-line details so our loved ones won’t have to scramble later. The experts at Everplans, a leading company in digital life planning, make it possible in this essential and easy-to-follow book.

Buy On amazon

Track Your Spending

Watch on youtube

Net Worth Statement (Part 1)

Watch on youtube

Net Worth Statement (Part 2)

Watch on youtube

Home Buying

Watch on youtube

Debt Management

Watch on youtube

Credit Management

Watch on youtube

College Planning

Sending your kids or loved ones to college is a big decision. Thankfully, there are many strategies that can be utilized depending on your unique situation. At Benchmark Financial, we aid in establishing and implementing a suitable plan of action for you and your teenager.

Utilize 529 education accounts (if appropriate)

Determine order of assets used to pay for college

Calculate expected family contribution

FAFSA application guidance

Determine merit based scholarships

Educate throughout the entire process

Tax Guidance

If you hold investments, they will be taxed in various ways. We help optimize investment and withdrawal strategies to minimize the taxes you will pay throughout your pre-retirement and retirement years. You will be kept up-to-date on new tax polices and how they may, or may not, impact your tax situation.

If you have money in any of the following account types listed here, please reach out as we may be able to help you pay less in taxes.

Roth IRA

Traditional IRA

Roth 401(k)

Traditional 401(k)

Roth 403(b)

Traditional 403(b)

Flex Savings Account

Health Savings Account

Investment Management

Everyone has their own unique goals when it comes to investing. We are here to help you achieve those goals in the most stress-free environment possible. Here is a brief overview of our proven investment strategy:

Keep Fees Low

There is a single factor that has been shown to be correlated with higher returns—low fees. A study conducted by Morningstar® concluded that the expense ratio, or annual cost, of a fund is the only dependable predictor of future performance.1

Diversify Assets

By dividing your investments across different asset classes (e.g. bonds, U.S. stocks, international stocks) rather than putting all your eggs in one basket, you can reduce risk by letting one part of your portfolio cushion the blow if another part goes down.

Think Long-Term

Markets consistently fluctuate as speculation and basic human psychology influence investor behavior. Despite this volatility, the overall market has produced a 10.2% gross average return in the last 89 years.

Insurance Planning

The primary goal of insurance is to mitigate risk and put some of your worries at ease. At Benchmark Financial, we help determine which insurance policy best suites your unique situation. Moreover, we help determine if you are carrying a policy that you actually don’t need — this is where a lot money can be saved.

Are you overinsured or spending money on an insurance product that you don't need?

contact us

We look at the full picture

If you have an existing policy or policies, we take a look at all the relevant details. We make sure that the amount of coverage you have is appropriate, that you are maintaining the correct deductible, and more.

But many times you may be overinsured and not know it. For example, if you have a healthy emergency fund, you probably don’t need a $500 deductible on your auto policy. This means you are wasting valuable money on a product which could be better utilized elsewhere; such as investment products that earn interest.

Estate Preparation

Preparing your estate to transfer to your heirs can be cumbersome. That’s why we help you to determine how your assets will transfer in the most tax efficient way possible. That means we look at your entire portfolio, including investments, real estate, business interests, and more.

To begin, we will help you:

Establish and set up beneficiaries

Review the nuances of your will

Review any applicable trust agreements

File any insurance claims

It all starts with hello.

Fill out this secure form and we'll reach out to you within 24 hours. And we won't send you spam or promotional emails.

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It all starts with hello.

Fill out this secure form and we'll reach out to you within 24 hours. And we won't send you spam or promotional emails.

BENCHMARK FINANCIAL, LLC (“BENCHMARK FINANCIAL”) is a registered investment advisor offering advisory services in the State[s] of IOWA and in other jurisdictions where exempted. Registration does not imply a certain level of skill or training.The information on this site is not intended as tax, accounting or legal advice, as an offer or solicitation of an offer to buy or sell, or as an endorsement of any company, security, fund, or other securities or non-securities offering. This information should not be relied upon as the sole factor in an investment making decision.Past performance is no indication of future results. Investment in securities involves significant risk and has the potential for partial or complete loss of funds invested. It should not be assumed that any recommendations made will be profitable or equal any performance noted on this site.The information on this site is provided “AS IS” and without warranties of any kind either express or implied. To the fullest extent permissible pursuant to applicable laws, BENCHMARK FINANCIAL, LLC disclaims all warranties, express or implied, including, but not limited to, implied warranties of merchantability, non-infringement, and suitability for a particular purpose. BENCHMARK FINANCIAL does not warrant that the information on this site will be free from error. Your use of the information is at your sole risk. Under no circumstances shall BENCHMARK FINANCIAL be liable for any direct, indirect, special or consequential damages that result from the use of, or the inability to use, the information provided on this site, even if BENCHMARK FINANCIAL or a BENCHMARK FINANCIAL authorized representative has been advised of the possibility of such damages. Information contained on this site should not be considered a solicitation to buy, an offer to sell, or a recommendation of any security in any jurisdiction where such offer, solicitation, or recommendation would be unlawful or unauthorized.

Copyright 2021

At Benchmark Financial, we aim to educate as much as advise. Here is our database of recommended books, videos, and terms to further educate yourself.

No matter who you are, we will work with you.

Young Professional

This option usually suits younger individuals that have just entered the work force.

Employer 401(k) Analysis

Employer Insurance Analysis

Student Loan Repayment

Housing & Car Purchases

Debt Management

Investment Strategies

Savings Strategies

Emergency Fund

Budgeting

Established career

This option is best suited for those who are in a mid-life stage, that have been working for roughly a decade.

Kids College Planning

Retirement Planning

Tax Strategies

Insurance Planning

Investment Managment

Emergency Savings

Vacation Home Buying

Charitable giving

Caring for aging parents

Rental Properties

Estate Planning

Retiree / Pre-Retiree

This option is for those who are reired, or close to retirement, and may have a more complex financial picture.

Retirement Planning

Social Security

Medicare

Estate/legacy planning

Insurance Planning

Budgeting

Debt management

Charitable giving

Investment Management

At Benchmark Financial, we aim to educate as much as advise. Here is our database of recommended books, videos, and terms to further educate yourself.

Pricing / Fees

Financial Planning Projects

A project based financial plan is charge as a flat-dollar fee. This fee may vary depending on the complexity of your situation, and can be broken up into separate payments for your budgeting purposes.

$1,500 - $4,000

One Time Fee

Ongoing wealth Management

Wealth management allows for an ongoing relationship where we meet at regular intervals throughout the year and discuss relevant topics.

Total personal assets

Annual
Advisory Fee

$0 - $500,000

0.85%

$500,001 - $1,000,000

0.75%

$1,000,001 - $2,000,000

0.65%

$2,000,001 - $5,000,000

0.45%

$5,000,001 - $10,000,000

0.35%*

$10,000,001 - $25,000,000

0.20%*

Comprehensive, holistic financial planning.

DISCOVER

We dive into your needs, aspirations,
and financial situation.

Indentify

We clarify your goals and financial data.

Analyze

We assess whether the current course of action will achieve your goals. 

DEVELOP

We create and communicate your
financial plan and ongoing strategies.

implement

We put your plan into action based on our professional recommendations.

monitor

We continue to track your plan and
make adjustments when life happens.